As a group we are starting to understand that DCM have an issue of clarity and lack of understanding from the public perspective as to what they do as an organisation. Wellingtonians know that there is a homelessness issue but they don't know how they can help. How can we combat these issues in a way that reflects the image they're wanting to get across.
How can we extract design communication strategies that accentuate the Maori values of To Mai?
Connecting these Maori values of a welcoming environment with the aesthetic of their organization will be an important part in this project.
Questions we need to ask them going forward are:
-What message do they want to get across?
-How do they want to be represented?
-Do they have a reason for using an acronym as their name or not promoting their real name?
-Are we able to tell individual stories of the To Mai? what are the ethics issues involved in this?
-Do you feel that the name DCM still represents what the organisation is about?
-Are you looking for more ideas for fundraising?
-Are we able to take some photos of your work place, staff and the book fair?
Questions we need to ask ourselves:
-how can we target all demographics targeted in our promotion efforts? social media and other promotions.
-how can we channel the use of social media to benefit their organisation?
-how can we create a sense of community and Te Hapai (uplift) during this project for DCM?
...Erin
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