week one:
-research logo
-research outside organisations for a craft offering idea
-lost organisations worth contacting
-meet with Michelle 11.30am Thursday 15th
week two:
-direction for the next 5 weeks set in stone
-logo research
-logo iterations
-contact made with several outside organisations
week three:
-pole on FB logo ideas
-meet with Michelle to show logo development
-take photos with Helen?
week four:
-logo finalised and finished digitally
-start designing dossier layout
Tuesday, 13 September 2016
Questions for Michelle
1. how do you manage your social media sites? can we take over?
2. what networks do you have that are similar to wellington potters association that we can facilitate into a fundraiser?
3. who offered to redesign your website? can we have their contacts? can we have access to your photo library?
4. how do these supporting corporations help you specifically?
5. is there anyway we can involve to mai/ maori imagery in the logo?
6. what key maori terms and ideas best should be visualised and best represent DCM?
2. what networks do you have that are similar to wellington potters association that we can facilitate into a fundraiser?
3. who offered to redesign your website? can we have their contacts? can we have access to your photo library?
4. how do these supporting corporations help you specifically?
5. is there anyway we can involve to mai/ maori imagery in the logo?
6. what key maori terms and ideas best should be visualised and best represent DCM?
group discussion first week back
Notes from the feed back lecture:
-make reference to personas throughout dossier presentation not just on the one page
-reference list is essential for referencing any research
-each page on the dossier should be linked back to how they are relevant to our clients
-everything in the dossier needs to be articulated as to why its in there
-'you said, we heard' response is a good one to have in our dossier
-be thinking about the budget always, be realistic, they are a charity, money is a big problem
Where to next: raising awareness and raising funds
key focus - branding
- public awareness
- street appeal
what will these look like
-logo redesign
-Facebook page ramp up
-video advertisement campaign
-poster advertisement campaign
-mural
-craft offering similar to welly potter association
raising awareness:
-networks- DCM annual report
-all ready established networks
-street visibility
-mural street art -volunteer opportunity
each group could put one person forward to work on the logo, colour palette and overall look of the brand OR we could take on the branding completely ourselves as well as working on our other ideas.
the first option seems like the obvious go to but as the other groups are not interested in redesigning the logo, it might just be up to us.
social media- We could all delve into researching what we think they should do on their facebook page and look at other FB like the Freestore and 1% collective for ideas and inspiration for what works well on a charity facebook page. OR one individual from our group could take on this mission and report back for us to action. Facebook is important to DCM because its a free advertising medium and they are limited in budget.
volunteer opportunities
-We could make a volunteer role out of running the FB page for a marketing or design student, pitching it as an awesome opportunity for attaining experience as a marketer. this would involve advertising the role on vic deals/ trade me/ student job search/poster form around universities and making sure the persons interested are communicated the right vision for DCM by us.
-making a mural that advertises DCM in a wellington sort of style could be done by a volunteer, paint donated, and time volunteered but the artist gets recognition and DCM gets advertising. contact council about this idea if it were to go forward
Craft offering fundraiser:
in a similar way to the wellington potters association we could find different organisations in wellington who are passionate, sympathetic and willing to get behind DCM to raise funds. the craft or offering that they have or will have can be offered for sale in the wellington public, to raise money for DCM. the craft wouldn't cost DCM anything, the crafters would have to be happy to fund their own supplies and mediums for it to be an effective fundraiser. the money raised goes to DCM. The craft or offering should tell a story or link to the visions and goals of DCM in some way. for example, if a knitting club made beanies for sale. beanies are something every homeless person should have or want and so it tells a story that relates to DCM.
Craft ideas: needs to be sustainable and reoccuring
-mural
-sketches
-photographs
-knitting
-jewellery
how are we going to delegate:
-who does what?
-what needs to be done?
-we want to be effective and efficient
we need to focus our ideas more to just pick one or two things to work on and do them really well. the other option is to do lots of our ideas and for each group member to have their own individual mission.
-make reference to personas throughout dossier presentation not just on the one page
-reference list is essential for referencing any research
-each page on the dossier should be linked back to how they are relevant to our clients
-everything in the dossier needs to be articulated as to why its in there
-'you said, we heard' response is a good one to have in our dossier
-be thinking about the budget always, be realistic, they are a charity, money is a big problem
Where to next: raising awareness and raising funds
key focus - branding
- public awareness
- street appeal
what will these look like
-logo redesign
-Facebook page ramp up
-video advertisement campaign
-poster advertisement campaign
-mural
-craft offering similar to welly potter association
raising awareness:
-networks- DCM annual report
-all ready established networks
-street visibility
-mural street art -volunteer opportunity
each group could put one person forward to work on the logo, colour palette and overall look of the brand OR we could take on the branding completely ourselves as well as working on our other ideas.
the first option seems like the obvious go to but as the other groups are not interested in redesigning the logo, it might just be up to us.
social media- We could all delve into researching what we think they should do on their facebook page and look at other FB like the Freestore and 1% collective for ideas and inspiration for what works well on a charity facebook page. OR one individual from our group could take on this mission and report back for us to action. Facebook is important to DCM because its a free advertising medium and they are limited in budget.
volunteer opportunities
-We could make a volunteer role out of running the FB page for a marketing or design student, pitching it as an awesome opportunity for attaining experience as a marketer. this would involve advertising the role on vic deals/ trade me/ student job search/poster form around universities and making sure the persons interested are communicated the right vision for DCM by us.
-making a mural that advertises DCM in a wellington sort of style could be done by a volunteer, paint donated, and time volunteered but the artist gets recognition and DCM gets advertising. contact council about this idea if it were to go forward
Craft offering fundraiser:
in a similar way to the wellington potters association we could find different organisations in wellington who are passionate, sympathetic and willing to get behind DCM to raise funds. the craft or offering that they have or will have can be offered for sale in the wellington public, to raise money for DCM. the craft wouldn't cost DCM anything, the crafters would have to be happy to fund their own supplies and mediums for it to be an effective fundraiser. the money raised goes to DCM. The craft or offering should tell a story or link to the visions and goals of DCM in some way. for example, if a knitting club made beanies for sale. beanies are something every homeless person should have or want and so it tells a story that relates to DCM.
Craft ideas: needs to be sustainable and reoccuring
-mural
-sketches
-photographs
-knitting
-jewellery
how are we going to delegate:
-who does what?
-what needs to be done?
-we want to be effective and efficient
we need to focus our ideas more to just pick one or two things to work on and do them really well. the other option is to do lots of our ideas and for each group member to have their own individual mission.
Sunday, 11 September 2016
Write up of feedback from client after presentation- Geena
General feedback to the whole group:
-DCM is a good brand for the people in need but the donating public don't understand
-The homeless know who they are as they are usually referred to DCM
-There's a certain urgency to end homelessness by 2020
-Huge lack of affordable housing, need to provide long term shelter (not emergency shelter)
-Structuring in next year election 2020 as deadlines
-Korero (key word)
Feedback to our group specifically:
-Dossier is very corporate looking
-What's the pitch to the other companies to help?
-What if those without time didn't fill out the survey?
-Give context to statistics
-Is it individuals or an organisation that we're targetting?
-We want to set up a suitable system. (eg. how can we amplify existing systems?) (systems being the dentistry and book fair)
-We need to bring replacements for the book fair
-Likes that we can make sustainable outcomes: and done out of DCM time (so DCM can help the tau mai), group relation make it more sustainable than just individuals, not just time and skills we're acquiring but also networks, networks are a big thing people can offer us(DCM), in back of annual report + bottom of book fair poster shows people already affiliated.
-Have been supported by people in real estate
-Events -> eg. movie help advertise DCM, (video short before the movie and flyers at the event)
-We outlined seperate bites, but they are all connected
1. wanting to re-vamp website etc.
2. Addressing organisations/people with skills
-Raising awareness doesn't necessarily cause people to take action
-Housing first (DCM's focus)
-Like the word 'hook' (what is it that we can give them for them to become a partner?)
-If we had merchandise champions etc. how to match people with time to do these things?
-Merchandise itself needs a call to action
-The barriers to job are quite far, eg. housing + mental illness as barriers
-What's the new book fair? How can the book fair evolve?
-We get high quality books. The people who give those are opportunites to address?
-Are there objects other than books?
-City mission - more about families + debt
- It is a Wellington only thing, so shouldnt it be more aligned with wellington?
"Its a caring community when you give the tools to understand"
-DCM sits on the site of te aro pa, and 47% of tau mai are maori, we are a place that totally supports maori people. We want to provide the support that the pa gives. It can be subtle, we dont want to look like just a maori organisation.
-Could we have a DCM book fair online? -> need a champion to do it -> anyone with an idea/skills to implement an idea/group
-We have to own the ideas & find a way to implement them.
-DCM is a good brand for the people in need but the donating public don't understand
-The homeless know who they are as they are usually referred to DCM
-There's a certain urgency to end homelessness by 2020
-Huge lack of affordable housing, need to provide long term shelter (not emergency shelter)
-Structuring in next year election 2020 as deadlines
-Korero (key word)
Feedback to our group specifically:
-Dossier is very corporate looking
-What's the pitch to the other companies to help?
-What if those without time didn't fill out the survey?
-Give context to statistics
-Is it individuals or an organisation that we're targetting?
-We want to set up a suitable system. (eg. how can we amplify existing systems?) (systems being the dentistry and book fair)
-We need to bring replacements for the book fair
-Likes that we can make sustainable outcomes: and done out of DCM time (so DCM can help the tau mai), group relation make it more sustainable than just individuals, not just time and skills we're acquiring but also networks, networks are a big thing people can offer us(DCM), in back of annual report + bottom of book fair poster shows people already affiliated.
-Have been supported by people in real estate
-Events -> eg. movie help advertise DCM, (video short before the movie and flyers at the event)
-We outlined seperate bites, but they are all connected
1. wanting to re-vamp website etc.
2. Addressing organisations/people with skills
-Raising awareness doesn't necessarily cause people to take action
-Housing first (DCM's focus)
-Like the word 'hook' (what is it that we can give them for them to become a partner?)
-If we had merchandise champions etc. how to match people with time to do these things?
-Merchandise itself needs a call to action
-The barriers to job are quite far, eg. housing + mental illness as barriers
-What's the new book fair? How can the book fair evolve?
-We get high quality books. The people who give those are opportunites to address?
-Are there objects other than books?
-City mission - more about families + debt
- It is a Wellington only thing, so shouldnt it be more aligned with wellington?
"Its a caring community when you give the tools to understand"
-DCM sits on the site of te aro pa, and 47% of tau mai are maori, we are a place that totally supports maori people. We want to provide the support that the pa gives. It can be subtle, we dont want to look like just a maori organisation.
-Could we have a DCM book fair online? -> need a champion to do it -> anyone with an idea/skills to implement an idea/group
-We have to own the ideas & find a way to implement them.
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