-make reference to personas throughout dossier presentation not just on the one page
-reference list is essential for referencing any research
-each page on the dossier should be linked back to how they are relevant to our clients
-everything in the dossier needs to be articulated as to why its in there
-'you said, we heard' response is a good one to have in our dossier
-be thinking about the budget always, be realistic, they are a charity, money is a big problem
Where to next: raising awareness and raising funds
key focus - branding
- public awareness
- street appeal
what will these look like
-logo redesign
-Facebook page ramp up
-video advertisement campaign
-poster advertisement campaign
-mural
-craft offering similar to welly potter association
raising awareness:
-networks- DCM annual report
-all ready established networks
-street visibility
-mural street art -volunteer opportunity
each group could put one person forward to work on the logo, colour palette and overall look of the brand OR we could take on the branding completely ourselves as well as working on our other ideas.
the first option seems like the obvious go to but as the other groups are not interested in redesigning the logo, it might just be up to us.
social media- We could all delve into researching what we think they should do on their facebook page and look at other FB like the Freestore and 1% collective for ideas and inspiration for what works well on a charity facebook page. OR one individual from our group could take on this mission and report back for us to action. Facebook is important to DCM because its a free advertising medium and they are limited in budget.
volunteer opportunities
-We could make a volunteer role out of running the FB page for a marketing or design student, pitching it as an awesome opportunity for attaining experience as a marketer. this would involve advertising the role on vic deals/ trade me/ student job search/poster form around universities and making sure the persons interested are communicated the right vision for DCM by us.
-making a mural that advertises DCM in a wellington sort of style could be done by a volunteer, paint donated, and time volunteered but the artist gets recognition and DCM gets advertising. contact council about this idea if it were to go forward
Craft offering fundraiser:
in a similar way to the wellington potters association we could find different organisations in wellington who are passionate, sympathetic and willing to get behind DCM to raise funds. the craft or offering that they have or will have can be offered for sale in the wellington public, to raise money for DCM. the craft wouldn't cost DCM anything, the crafters would have to be happy to fund their own supplies and mediums for it to be an effective fundraiser. the money raised goes to DCM. The craft or offering should tell a story or link to the visions and goals of DCM in some way. for example, if a knitting club made beanies for sale. beanies are something every homeless person should have or want and so it tells a story that relates to DCM.
Craft ideas: needs to be sustainable and reoccuring
-mural
-sketches
-photographs
-knitting
-jewellery
how are we going to delegate:
-who does what?
-what needs to be done?
-we want to be effective and efficient
we need to focus our ideas more to just pick one or two things to work on and do them really well. the other option is to do lots of our ideas and for each group member to have their own individual mission.
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