week 10 class erin

Last week I spent the week reaching out to various creative groups like;
-crafty volunteers
-vic knitting club
-alpha art studio
-lights up wellington

the only place that has got back to me was the alpha art studio but because they are a charity themselves, they also struggle with money and fundraising. I was trying to map out a way forward with them that would benefit their artists and organisation as well as raising money for DCM. They told me that they aren't up for selling their art for fundraising but are more interested in a charity auction event. This is not the direction we wanted to go in because we have not enough time to invest into facilitation for this kind of event.

we are now focusing on a campaign idea that will use posters, website, facebook and social media to increase awareness, sympathy and call to action people to support DCM in a way that doesnt cost them. We think that this campaign ticks the sustainability box perfectly as it would not require any more financial or time resources from DCM staff. We are targeting community groups and individuals who have a profession, skill, creative ability that they can share to sell or volunteer their time and skill to help DCM. This campaign will not only be a source of fundraising but it will also be a cost effective way of getting out awareness and interest about DCM among the wellington Public.

For our posters we are going to make little miniature houses from various forms of craft (eg; knitting, clay, wood, sewing) and photograph them to be used as the image for the poster. the text will be the dCM logo and a call to action that will hopefully capture the attention of people passing buy.
the point of having little houses as the motif is to get people thinking about what they could possibly offer DCM in the way of skills and time. Houses also directly relate to the problem at hand, homelessness.

other ways that our campaign will be played out is through the redesign of DCM website and logo as well as suggesting ways to their facebook guy, Matthew, that facebook can be used as a more effective advertising platform. Harriet and Alex have taken some photographs around the dcm office and food bank with the intention of using the photos for fb posts. Facebook posts and pages are always more effective and more likely to be engaged with if they are paired with a photo that supports what the post says.