Feedback from lecturer:
-Some of our presentation slides were a bit text heavy
-look at timebanking -> alternative currency
-Are there established events or are their individual
-Map the system/User journeys
-External support from other places
-Mentorship/peer to peer
-Are there external organisations which could host this?
-this needs to be visually described
-what do they need? (DCM)
-User testing scenario, how are people coming to them? How are people offering their skills?
-Brooklyn cinema ->raffles ->clothes swap
- Volunteer nz
-templates for social media
-campaign strategy, promotional strategy, press releases, photos, whose our target audience? ->people who want to help (shared value system) -> volunteer workers
-unpack how charity seems always about money
DCM logo drafts:
We had decided the previous week that the 3 vcd students in our group would start mocking up possible logos for dcm. Below are my concepts. My key aim was to keep it similar to the current logo but improve it and link it with DCMs core being. That being the community aspect of the name (which i aimed to emphasise through the use of colour) and then through linking the importance of housing first in DCMs goals as well as their strong ties with maori culture (but to show it in a way that doesnt exclude those of non-maori lineage). The house was inspired by Alex's concepts for the logo as his house icon was well recieved by us as a group and michelle herself. However i tried out a range of different ways of depicting the house in order to give us all more to choose from
Where we go from here:
-What is it that made organisations want to help/approach DCM? (what was it about DCM?)
-How can we get groups to offer their skills/ fundraising abilities to DCM?
-Examples of groups we can get to help:
-Alpha art gallery->artwork
-What ways will we present the campaign:
Social Media etc.
Posters etc.
Individual Brainstorming:
-Our output for the campaign should have multiple touchpoints. -> eg. posters, brochures/pamphlets, social media (we want to be able to reach our target audience in a wide breadth of scope)
-Should these be different ones for groups and individuals in general? as well as ones that are specifically directed at specific skills that DCM needs,
'we need you!' (we want you pastiche?)
Do you have skills in...
Do you want to make a difference?
Do you want to help people who need it
Do you want to give people the agency/ability to improve themselves/ their lives?
-Should there be a pinned post on the facebook page where people can easily access ways to;
>donate skills (individual/group)
>Donate time
>donate goods
>donate $
Possible touchpoints:
-Ways for people to sign up/ contact DCM to help them -> this would be done through the website with a new section where people can sign up to offer themselves/their skills/their groups. This would combat the issues that DCM has with the lack of time and staff/resources to look for potential volunteers, as the volunteers can offer themselves instead. They just need to become aware of DCM which is what the other half of this would be in the form of posters etc.
-Possible questions in the sign up page;
>Name
>Group (if in one)
>Employment
>Skills you have (professional or hobby level)
>What your group plans to do for DCM
>Time you can offer
-DCM awareness aspect;
Way of making groups aware of DCM without having to individually contact them (a way where DCM doesn't lose time contacting groups individually)
>posters
>brochures/pamphlets/handouts
>social media ads
Must be all tailored to the personas
Target audience
-People who want to help (those who have empathy for other less fortunate human beings)
-People who have skills that DCM needs
-People who are part of groups with skills that could be used to help/fundraise for DCM
Personas:
Original from dossier;
-Handy helper; individual skill, lacks money, wants to help but doesnt know how, full time job
-Gracious giver; donates money, /has money, no time, doesnt know what her moeny does/who it benefits, full-time job
-Teeming with time; student, no job, no money, lots of spare time, desire to help people
New possible personas, who address two new areas of people we need to address, people with skills that dcm needs and people who are part of a skill based group who can help raise money for DCM;
-Supportive skill; has a job skill that DCM needs, wants to volunteer in free time, thinks that volunteer work is just doing basic/mundane tasks
-Great Groupee; wants to make a positive contribution, enjoys working as a team, is part of a group/organisation who create sellable goods or like achieveing positive fundraising goals
I also worked on breaking down what fundamental aspects that the dossier needs;
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